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Home » Brand

Brand

Our Values

 

COMMUNITY

Tribe

At Life West, community is something you can see – and feel – with a sense of warmth and belonging. But this value transcends the Life West campus. Our larger mission is to support the health of the global community through chiropractic practice.

EMPOWERMENT

Resourceful

Life West helps students to recognize their unique potential. In addition to empowering them as practitioners, we empower them as people through community, support and love.

AUTHENTICITY

Transparency

At Life West we celebrate our unique strengths. We know who we are what we stand for and we always strive to be the best version of ourselves. We have the self-awareness to recognize our flaws and the humbleness to seek truth from others.

SUSTAINABILITY

Thrive

We are committed to building a lifestyle that will benefit our children and our children’s children. We do this by offering a sustainable approach to health, lifestyle, economics and relationships. Life West optimizes the present while looking into the future. We ask the questions that will allow us to build a future we would want to live in.

Primary logo

Note: The logo should always use the brand colors as shown here.

Clear space

Note: Make sure the logo has enough room
surrounding it.

Reversed logo on navy

Note: Only use this version of the logo on Navy and other dark backgrounds.

Secondary logo

Note: For use when you want to prioritize name recognition. The logo should always use the brand colors as shown here.

Clear space

Note: Make sure the logo has enough room surrounding it.

Reversed logo on navy

Note: Only use this version of the logo on Navy and other dark backgrounds.

Wordmark without tagline

Note: These versions should only be used when there is not enough clear space to use the tagline.

Monogram

For use when accompanied by the secondary logo

Reversed Monogram: for use on navy and dark colors only

Department logos

Note: In addition, department logos require the primary logo to be present on the collateral piece.

University Seal

Note: The university seal should only be used on official university applications.

Typography

Headlines

Poppins Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Body Copy

Poppins Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Colors

The primary color palette should be used predominantly on materials, while the supporting colors should be used sparingly as accents to complement. Navy is the main color and must be used at least 10% on all designs.