What is the Life West Grateful Patient Program?
Chiropractic patients appreciative of the care they have received may be interested in supporting chiropractic education, clinical treatments, research, philosophy or the spread of chiropractic throughout the world. The Grateful Patient Program at Life Chiropractic College West is a thoughtful approach to assisting in educating potential donors and facilitating their desire to make voluntary donations.
How will this manifest itself on campus and beyond?
The basic principle in the Grateful Patient Program is to develop and sustain a culture where concerned parties such as faculty, students, staff, alumni, and practitioners and their staffs are knowledgeable about Life West’s institutional goals, alert to opportunities and supportive of philanthropic efforts.
Other wellness professions have adopted ethical best practices that enable them to develop and expand their missions and institutions. Life West also has many of these components in place through the President’s Office and the Office of Institutional Advancement. The Grateful Patient Program will provide members of our extended chiropractic community with a roadmap for adoption and success.
How do we know people would support such efforts?
Want to help?
- Integrate the Hands of Life materials into your clinical environment
- Educate support staff about the program and Life West goals and aspirations
- Add a line to the footer of your billing statements
- Provide Life West with space in online newsletters
- Represent the Hands of Life Program at your local Chamber of Commerce, Rotary or community event
People can be very generous when contributing to causes near to their hearts. In 2017, the last year for which records have been tabulated in just the United States, a new record of $410,000,000,000 was donated to various causes. Other countries also have similarly high rates of philanthropy. A large portion of donations is directed to education and healthcare-related areas.
Statistically, 70% of annual donations come from individuals. Up until now, the chiropractic community has not enthusiastically engaged the donor community on a large scale, but it never hurts to ask.
Why would people contribute to chiropractic?
Donors contribute to fulfill their own needs to give back, build better communities or leave behind a lasting legacy. People who appreciate chiropractic care may be motivated to help others in the same way chiropractors embrace precepts of lasting purpose to give, do, love and serve from one’s abundance.
What can an individual chiropractor do?
A key component for all chiropractors in this process is to become active listeners. If a patient says, “Chiropractic has changed my life; I wish I could do something for others,” a variety of responses may include:
- “My alma mater, Life Chiropractic College West, is a leading institution dedicated to preparing the next generation of chiropractors. You might consider supporting their efforts. Here is a Hands of Life Program brochure.”
- “Chiropractic College West conducts several service trips abroad each year so people who are not normally exposed to chiropractic can receive adjustments, often life-changing. You could contribute to that effort.”
- “Scholarships to support deserving chiropractic students are always welcome at Life Chiropractic College West. Let me put you in touch with the College’s Institutional Advancement Department.”
How much time and effort are required?
Very little of either. We have developed a Hands of Life Program outreach kit that consists of a small countertop or a wall-mount brochure display. Place these in your waiting area, and patients can take brochures and proceed as they like.
The Office of Institutional Advancement will take it from there. This generally involves an official acknowledgment from Life West for the donation, inclusion of the donors’ names in our Honor Roll of Donors, and periodic communications from the college as appropriate.
Chiropractors who wish to become more directly involved in the donor cultivation process are welcome.