Internationally distributed Fortune Magazine, published by Time, Inc., featured Life West in their recent article about rugby and the U.S. television market.
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Excerpt:
“According to USA Rugby, 28 American colleges and universities now offer rugby scholarships. For the most part they are not big-name Division I schools, but there are some exceptions on the list, like Notre Dame and Texas A&M. One of the first colleges to ever offer full-rides for rugby was Life Chiropractic College West in Hayward, California, which started doing so only three years ago. Rugby has been a stronghold at chiropractic schools, and athletic director Adriaan Ferris says the sport is at last picking up steam at the college level. But it isn’t yet leading Americans to follow international rugby. “It’s a hard thing because it’s like, you know what you know and you don’t know what you don’t know. So if you’re not already looking for this sport, it’s hard to understand it and want to watch it. But with rugby being in the Olympics in 2016 in Rio, that will really help with awareness.”
Click here for full article: https://fortune.com/2015/10/27/rugby-world-cup/
